Rapt Immersive
learning with feeling
we’re raising the craft of workplace learning
so that brilliance
is the norm, not the exception.
Something is missing in workplace learning.
Today, many learning experiences fall short of their potential to cultivate belief and inspire action.
AI has brought many wins, yet the emphasis on speed of output often comes at the expense of efficacy.
Rapt brings emotionally resonant design and immersive creativity to workplace learning for powerful, deep and lasting results, championing the same thoughtful design care and creative craft you’d expect from a consumer experience.
Services for vendors and organisations
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Exploring where you are today and mapping where you want to be to, defining the tangible and visionary steps that raise your learning offer.
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High-impact learning experiences and campaigns from interactive founder stories to iconic product launches, delivered end-to-end.
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Build high-performing learning teams with the skills to adapt and deliver in changing times with workshops and frameworks that sustain creative edge.
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Shape your next-generation of commercial learning courses, products and tools with future foresight and innovation leadership.
Who are we?
I’m Kate Pasterfield, founder of Rapt Immersive, award-winning designer, and creative director with 20 years at the leading edge of learning innovation.
Previously, I co-founded Sponge, helping grow a five-person team into a 120-person strong learning agency before acquisition in 2019.
I’ve inspired global brands to take the brave steps that make a difference. From early virtual reality for Royal Mail, to immersive simulations with GSK, to data-rich, campaign-based learning with Tesco, I’ve helped companies like Lexus, Dyson, IKEA, AXA, Novo Nordisk and AstraZeneca design boldly, win awards, and evolve their learning year after year.
This thinking, and a love of emerging tech, shapes my ideas and is how I’ve won Learning Technologies Designer of the Year (2016), Learning Professional of the Year (2017), and helped Sponge become Learning Company of the Year — twice.
Rapt was born after a break from learning to explore immersive experience design, working with world-class studios on augmented, virtual and location-based experiences for Burberry, Louboutin, Meta, Pfizer, and Verizon.
My mission now is to fuse learning with the extraordinary power of emotive, immersive design and reshape an industry that must dare to inspire its people.
If you believe your audience deserves better, please join me. Let’s empower your team and make incredible work.
CURIOUS? LET’S TALK!
Learning leaders, product owners, and vendors, we’d love to discuss your ambitions and achieve more than you ever imagined.